We’re going to let you in on a secret… When it comes to your business, it is not enough to just be on social media. Blogs are an extremely useful tool to set your company apart from the rest and cut through the noise of busy social media platforms. Take it from the experts: 53% of marketers say blog content creation is their top inbound marketing priority (via Hubspot). Read on to learn how blogging will help your business:
Increase Searchability
We’re sure you’ve heard the term SEO, but what does it mean? Seach Engine Optimization (i.e. SEO) is the implementation of tactics that increase traffic to your website through organic search engine results. There are two goals:
Increase quantity
Increase quality
This leads to more of the right people onto your site. Every time your business publishes a new blog post, the potential of visitors to your website increases. Your new content should contain keywords and phrases that your ideal customer would be searching for in order to find the services or products you provide.
For more on SEO, check out this great visual guide from Moz.
Give To Your Audience
The goal of your blog should not just be to sell, sell, sell. According to the Inbound Marketing method, your focus should be on “attracting customers through relevant and helpful content and adding value at every stage in your customer’s buying journey” (via Hubspot). Your customers are inundated daily with millions of options of where to spend their money. It’s imperative to differentiate yourself by providing valuable content, as opposed to just screaming, “Buy me! Pick me!” You’ve got to give before you can get.
Position Yourself As An Industry Expert
Share your expertise and knowledge with your audience! Your blog is the gateway to establishing your company as an Industry Expert. When you provide valuable content, you not only gain trust from your customers, but you are more likely to cement yourself in their memory. This will have people coming back for more. If you are able to help your customer through the buying journey, they are much more likely to buy from you as opposed to the competition.
Get Intimate: Collect Their Email
An important thing to realize is that you don’t own your followers on social media platforms. If Facebook, Instagram, Twitter, etc. were to shut down tomorrow, the entire community you’ve spent time building would be gone (talk about a sad day). When you have a blog, it is a great way to collect your future client’s emails where you can communicate with them in a more direct way. You can entice them to sign up so they don’t miss future posts from you, or take it a step forward and offer a weekly/monthly newsletter, ebook, or free downloadable.
Does your business have a blog? We offer blog set-up, writing, and management. Schedule a free consultation with us to discuss your company’s goals.
Leave any questions you have in the comments, we’re happy to help!